Lead Strategist + Editor
Portfolio
Content Creation + Photo Shoots
Creative Lead
I have led several large and small-scale corporate photo shoots and have consistently demonstrated my expertise in curating compelling visual narratives. My responsibilities encompass every aspect of the process, from scouting unique locations to conducting site visits to confirm shoot locales and propose shot list options with creative camera angles for each location. I take pride in meticulously crafting comprehensive shot lists, scouting talent, and developing mood boards that align with our brand's vision.
Collaborating closely with the UX team, I ensured that our photography aligns seamlessly with user experience recommendations, guiding the planning process effectively. On the day of the shoot, I assume the vital role of the company's representation, providing real-time creative direction and feedback to guarantee the production of stunning, on-brand visuals that elevate our corporate image. My involvement in these corporate photo shoots has been instrumental in crafting a compelling visual narrative for our organization.
Content Creation: Copywriting + Visual Social Content
Freelance Projects | Copywriting
My freelance copywriting experience includes crafting lifestyle-driven content for a national homebuilder, focusing on home design, décor trends, and new home inspiration. These blog articles attract an average of 65,000 page sessions per month, engaging readers with valuable insights and ideas for creating their ideal living spaces. Through thoughtful storytelling and SEO optimization, I help drive traffic and connect homeowners with inspiring design content.
Freelance Projects | Social Media Assets
In my freelance role with a boutique retail business, I handled end-to-end social media content creation, developing all posts and Reels to reflect the brand’s aesthetic and goals. By tapping into industry trends, I crafted engaging content that showcased the latest fashion collections and resonated with the target audience. Each piece was strategically designed to drive sales during promotions, highlight new arrivals, and strengthen brand loyalty. This tailored approach helped elevate the boutique’s social media presence and supported broader marketing initiatives.
Digital Style Guides
Creator
The Digital Style Guides I've crafted for Brookfield Residential's regional marketing teams are pivotal resources, offering many benefits. They ensure brand consistency across diverse regions, saving time and resources while fostering collaboration among teams. Empowering our teams to create content that aligns with our brand identity enhances our reputation, strengthens our market presence, and ultimately contributes to our organization's continued success in the dynamic digital landscape. Below is a sample of content included in various Digital Style Guides.
Welcome to my portfolio, where I showcase my journey as a Digital Marketing expert. This collection highlights my expertise in strategy, content development, and creative direction across various projects. Throughout my experience, including my time at Brookfield Residential and beyond, I have driven brand awareness and engagement by crafting compelling narratives and optimizing content for maximum impact. My portfolio reflects my ability to unify brand messaging, develop strategic content, and collaborate with creative teams to produce elevated digital experiences.
